From Heslin Cinematic to Coachella Creative: A New Chapter in Life and Business
For years, you've known me and my work through Heslin Cinematic as Stephen Heslin. It's been a brand I've poured my heart and soul into, building a reputation for cinematic storytelling, a fun work environment, and high quality video production. But life, as it beautifully does, has brought about a significant change, and with it, a natural evolution of my professional identity.
I'm thrilled to announce that Heslin Cinematic is now Coachella Creative.
This rebranding isn't just a surface-level change. It reflects a deeper transformation that's been happening in my personal life. I've made the decision to reclaim my birth name, Koncelik, after using my married name, Heslin, for many years. This is due to a personal journey of divorcing from my husband, and embracing my full identity.
Naturally, continuing with "Heslin" in my business branding no longer felt authentic. It was important to me that my professional identity accurately mirrored who I am as a person. Removing the last name was the first step. But I wanted to go further than simply dropping the surname; I wanted a name that captured the essence of what I do and the spirit of my future endeavors.
That's where Coachella Creative comes in. Why Coachella? It embodies more than just a location. It evokes a sense of:
Creativity and Artistry: Coachella is synonymous with a vibrant, creative energy, pushing boundaries and celebrating artistic expression. This perfectly aligns with my passion for crafting compelling visual stories.
Energy and Vibrancy: The name conjures images of a lively, dynamic atmosphere, full of life and excitement. This reflects my approach to video production – energetic, engaging, and always aiming to capture the essence of the moment.
Connection and Community: Coachella is a place where people come together, united by a shared love for art and community. Similarly, I strive to build connections with my clients and create videos that foster a sense of community and belonging.
Coachella Creative is not just a new name; it's a new beginning. While the name has changed, the core values that have defined Heslin Cinematic remain: dedication to quality, passion for storytelling, and a commitment to exceeding client expectations.
This rebrand signifies a fresh chapter, both personally and professionally. I'm embracing my Koncelik heritage, and with Coachella Creative, I'm excited to continue crafting impactful videos that resonate with audiences and capture the spirit of the times.
I'm incredibly grateful for the support I've received throughout this journey, and I'm eager to see where this new path takes us. I invite you to join me as we embark on this exciting adventure together with Coachella Creative.
Stay tuned for the unveiling of our new website and refreshed visual identity. I can't wait to share the next phase of my creative journey with you!
